REVENUE GROWTH ADVISOR · FRACTIONAL CCO · FRACTIONAL CMO
YOU’RE INVESTING EVERYWHERE. GROWTH IS SHOWING UP NOWHERE.
$1B+
PORTFOLIO REBUILT
28%
REVENUE GROWTH
DELIVERED
20+
YEARS EXPERIENCE
I help CEOs, GMs, and PE-backed leaders of mid-market manufacturers, building products, and construction companies with complex channels see growth shifts earlier, choose the bets that matter, and turn them into measurable revenue and enterprise value.
20+ YEARS INSIDE BRANDS THAT BUILD, MAKE, AND MOVE PRODUCT
THE REALITY
GROWTH IS LIMITED BY CLARITY, NOT EFFORT
Most leadership teams don't lack ambition or resources. They're making consequential growth decisions without a clear view of the signals shaping their future.
Wrong priorities get funded. Opportunities get missed. Growth slows.
The leaders who outperform see what others miss.
Sound Familiar?
Growth is slowing. Nobody can agrees why
Everyone is busy. Results don’t match the effort
Competitors see something you don’t
Everything’s a priority. Nothing gets focus
Lots of data. Very little clarity
How a Repositioning From “Hurricane Windows” to
Performance Brand Drove 28% Revenue Growth
Most strategy delivers decks. Mine delivers decisions.
“I had the opportunity to work with Denine on defining and strengthening our brand strategy. Her impact was significant. Beyond that, she consistently introduced innovative ideas to drive growth, improve customer engagement, and uncover new market opportunities. What stood out most was her collaborative style, creativity, and deep understanding of how brand strategy connects to business performance.”
— Uday Mathur, General Manager CWS, a Pella company
I've sat inside these companies, not consulted from a distance.
For more than 20 years I've helped organizations including PGT, Sherwin-Williams, Harley-Davidson, T-Mobile, Eaton, and Pella identify growth opportunities, navigate change, and make consequential commercial decisions.
I led the 2023 repositioning and rebrand of PGT that drove 28% revenue growth YOY. I built a market expansion system that took a Metro by T-Mobile into 22 new markets in two years. I made the case for women as Harley-Davidson's overlooked growth audience, helping reverse a 37% share decline and lift sales 11%. The patterns repeat. I've seen them before.
HOW I THINK
BETTER BETS Start With A Better Process.
Unlike advisors who focus on marketing, strategy, or execution alone, the SCV methodology helps leaders connect market signals, customer behavior, channels, positioning, and commercial execution into a single growth narrative.
SIGNAL
See What’s Happening
Align leadership, investment, and execution around the opportunities that grow. Create measurable revenue, EBITDA, market share, and enterprise value.
Uncover the market shifts, customer behavior, channel dynamics, and commercial constraints that others overlook.
Prioritize the few decisions and investments that create disproportionate impact. Strategy is deciding what not to do.
CHOICE
Decide What Matters
VALUE
Create Real Value
Not sure where growth is hiding?
A 15-minute call is enough to tell you whether this is a clarity problem, a priority problem, or an execution problem.