Field Notes From Inside the Growth Work
Whitepapers, eBooks, and templates. Every one has been used in a real engagement.
WHITEPAPERS & EBOOKS
10 KPI’s That Expose Where Revenue is Leaking
Are you building a revenue machine, or just burning cash?
Every marketing budget carries a set of blind spots that cost real revenue. This guide names the ten measurements that surface where the leaks are, why they matter, and what to do about each one.
Inside, you’ll learn:
The 10 KPIs that actually drive revenue
How to spot misalignment between brand, sales, and channel early
Where your marketing dollars are leaking (and how to plug the holes fast)
How to turn marketing into a profit center that fuels real scale
If you can’t prove marketing ROI, you’re already falling behind.
Get the clarity you need to build a marketing system that sells and scales.
How to Grow Market Share When Everyone Else is Retreating
While your competitors panic and slash marketing budgets, industry leaders are strategically increasing budgets and capturing massive market share.
Our "Dominate the Downturn" playbook reveals how building products companies leverage the "Empty Stage Effect" to make marketing dollars go 20-40% further right now.
Discover the 5 proven strategies that helped brands like Trex and Andersen Windows gain 5-10% additional market share during previous downturns.
Download the free playbook and turn today's uncertainty into your domination opportunity.
Are you cutting marketing or doubling down during uncertain markets?
TEMPLATES & CHECKLISTS
Top 10 Questions to Ask a Fractional CMO
The 10 questions that separate a Fractional CMO who moves your business from one who runs your marketing. Hiring a Fractional CMO is a growth bet. This checklist gives you the interview questions that surface whether a candidate can make the bet pay off.
Data-Rich Case Study Template
The exact structure DHX uses to convert engagement results into boardroom-ready case studies. Most case studies read as marketing. This template turns a project outcome into evidence a board or a buyer will trust — the structure, the required proof points, and the language patterns that survive scrutiny.
“If your company is after incremental growth, Denine is the one you want on your team! I was fortunate to partner with Denine for almost 3 years in leading a national committee focused on measuring marketing ROI. Denine has a masterful ability to connect analytics with strategy, turning those insights into cohesive, targeted programs that disrupt markets and deliver results.”
— Michelle Jones, Head of Marketing, Intuit Turbo Tax
Is there a question you’re trying to answer?
A 15-minute call is enough to tell you whether this is a clarity problem, a priority problem, or an execution problem.