Most manufacturers say they want to “grow market share,” but the real question is which kind? This article breaks down the four distinct growth paths behind that goal (penetration, share shift, expansion, and TAM growth) and shows how each one requires different strategies, teams, and investment. With examples from Simpson, LP, Trex, and Andersen, it gives leaders a practical framework to turn vague share ambitions into focused, coordinated execution.

Too many brands buy awareness they never convert. This article breaks down why CAC is the real scoreboard, how spec-in and pull-through rates quietly determine profitability, and the fixes that turn impressions into booked revenue. From BIM libraries and CEUs to dealer pull-through and friction-free quoting, you’ll learn how to seal funnel leaks so every dollar of awareness compounds instead of evaporates.

Demand keeps whiplashing, rates won’t sit still, and distributor power is reshaping the channel. This article breaks down the nine highest-impact moves building-products CEOs need to make before Q1 2026—from dual-curve forecasting and index-linked pricing to capacity shifts, spec-lock marketing, and volatility dashboards—so you can protect margin, stay in spec, and pivot fast when conditions change.

Tariffs are jumping, distributors are consolidating, and margins are getting crushed. This article shows how cost spikes hit your P&L, why pricing delays create leakage, and the moves manufacturers must make now—index-linked pricing, channel diversification, and spec-lock strategies—to protect profitability heading into Q4.

Struggling to grow online sales without alienating your dealers? This post breaks down DHx Consulting’s 5-step “Channel-Proof” framework, showing how manufacturers can boost e-commerce revenue, protect margins, and actually strengthen dealer loyalty. KPIs, quick wins, and real-world examples included.

Labor shortages aren’t just a hiring headache, they’re bleeding specs, shelf space, and revenue. In this play-by-play guide, Fractional CMO Denine Harper shows CEOs of building products, consumer durables, and home goods brands how to time installs in minutes, translate every saved minute into margin, and rebrand “hidden-hero” SKUs that win faster, leaner jobsites.

There’s a seismic shift in the building products channel, from QXO’s acquisitions to Lowe’s Marketplace and changing contractor behavior, and what they mean for manufacturers facing tighter margins and rising platform dominance.

Discover how PGT Custom Windows & Doors flipped its “storm-only” reputation into an everyday value story, unleashing a 40% sales surge in just 90 days. Learn the proof-first messaging tactics, content pillars, and KPI dashboard you can steal to turn hidden operational wins into board-level ROI.

89 days. That’s all it took for a $180M window maker to slash its quote time from 25 to 13 days, recover 140 bps of margin, and walk into the boardroom with an 88% forecast-accuracy slide every director wanted to screenshot. No extra headcount, no seven-figure software, just a relentless sprint we call the 90-Day GTM Accelerator™.

Discover how brands like HomeGoods and Wayfair leveraged downturns to increase visibility and market share without increasing budgets.

Why cutting marketing in a downturn may feel smart but actually costs you future market share and long-term valuation. Learn how mid-market and PE-backed brands can gain dominance while others retreat.

Home equity is at record highs. New home construction can’t keep up. And 60% of U.S. homes are over 40 years old. This article breaks down why we’re entering a multi-year renovation surge and why most mid-market product brands are wildly unprepared. If your marketing isn't aligned to contractor demand and homeowner renovation cycles, you're about to miss the biggest growth wave in a generation. Learn what to fix now to win share while others stall.

The GTM Fix That Unlocked Dealer Growth. This case study unpacks how a mid-market manufacturer rebuilt its go-to-market system to fix flat growth and low dealer loyalty without a rebrand or new campaign.

Stop Guessing. Start Driving Revenue. Most brands aren’t losing money because of bad marketing. They’re losing because of broken revenue systems hiding in plain sight. This guide shows you how to diagnose the real problem before it tanks your growth. Find out exactly where your marketing is bleeding revenue—and how to fix it fast.

Your marketing spend isn't moving the revenue needle because you're paying a hidden cost: The Misalignment Tax. Your sales team rewrites messaging, your channel partners can't articulate your value, and your marketing celebrates metrics while sales flatline. The result? Millions in unrealized revenue. The fix isn't another campaign. It's rebuilding your GTM engine from the ground up.

In an industry often seen as commoditized, your story can be your sharpest competitive edge. Discover how the best companies build purpose-driven narratives that align teams, attract talent, and influence decision-makers across the value chain. Because specs don’t sell. Stories do.

Your Brand Isn't Just What You Say. It's What They Believe. 41% of CEOs rank reputation as their top marketing challenge, yet most companies still focus on features instead of feelings. Discover how to transform your brand from a commodity supplier to a trusted partner with a reputation that resonates with both trade professionals and end consumers.

The companies pulling ahead aren’t louder. They’re smarter.
If your only edge is product features or price, you're already behind. This article unpacks 5 strategic plays, from brand positioning to ecosystem building, that help companies create lasting, defensible competitive advantages.

Lead volume doesn’t equal market share. This article breaks down 5 strategic moves top companies are using to capture a bigger slice of their market, from targeting underserved segments to leveraging digital tools that disrupt traditional players. With real-world examples and clear implementation strategies, you’ll learn how to align your marketing with the outcomes CEOs actually value.

When others retreat, you take the lead. The home industry is facing economic headwinds, rising interest rates, affordability concerns, and a cautious market. This strategic playbook reveals how market leaders are capturing market share, cutting customer acquisition costs, and strengthening brand loyalty, all while their competitors go dark.