Most manufacturers say they want to “grow market share,” but the real question is which kind? This article breaks down the four distinct growth paths behind that goal (penetration, share shift, expansion, and TAM growth) and shows how each one requires different strategies, teams, and investment. With examples from Simpson, LP, Trex, and Andersen, it gives leaders a practical framework to turn vague share ambitions into focused, coordinated execution.

Too many brands buy awareness they never convert. This article breaks down why CAC is the real scoreboard, how spec-in and pull-through rates quietly determine profitability, and the fixes that turn impressions into booked revenue. From BIM libraries and CEUs to dealer pull-through and friction-free quoting, you’ll learn how to seal funnel leaks so every dollar of awareness compounds instead of evaporates.

Demand keeps whiplashing, rates won’t sit still, and distributor power is reshaping the channel. This article breaks down the nine highest-impact moves building-products CEOs need to make before Q1 2026—from dual-curve forecasting and index-linked pricing to capacity shifts, spec-lock marketing, and volatility dashboards—so you can protect margin, stay in spec, and pivot fast when conditions change.

Tariffs are jumping, distributors are consolidating, and margins are getting crushed. This article shows how cost spikes hit your P&L, why pricing delays create leakage, and the moves manufacturers must make now—index-linked pricing, channel diversification, and spec-lock strategies—to protect profitability heading into Q4.

Struggling to grow online sales without alienating your dealers? This post breaks down DHx Consulting’s 5-step “Channel-Proof” framework, showing how manufacturers can boost e-commerce revenue, protect margins, and actually strengthen dealer loyalty. KPIs, quick wins, and real-world examples included.

Labor shortages aren’t just a hiring headache, they’re bleeding specs, shelf space, and revenue. In this play-by-play guide, Fractional CMO Denine Harper shows CEOs of building products, consumer durables, and home goods brands how to time installs in minutes, translate every saved minute into margin, and rebrand “hidden-hero” SKUs that win faster, leaner jobsites.

There’s a seismic shift in the building products channel, from QXO’s acquisitions to Lowe’s Marketplace and changing contractor behavior, and what they mean for manufacturers facing tighter margins and rising platform dominance.