Your GTM Strategy Isn't Broken. It's Costing You Millions.

That revenue plateau you're staring at? It's not a marketing problem.
It's a go-to-market misalignment that's bleeding your P&L dry.

Here's what's really happening inside your $50-500M business right now:

• Your sales team is rewriting pitch decks the night before meetings

• Your distributors can't articulate why your product commands premium pricing

• Your marketing team is celebrating campaign metrics while sales numbers flatline

• Your leadership is asking why a 20% increase in marketing spend moved the needle exactly zero percent

This isn't dysfunction. It's what I call the Misalignment Tax, and it's the silent killer of mid-market companies under growth pressure.

The Misalignment Tax Draining Your P&L

The Misalignment Tax doesn't show up as a line item in your financials, but it's costing you millions in:

• Underperforming product launches

• Sales cycles that drag on for months

• Channel partners who push competitors' products instead

• Marketing campaigns that generate vanity metrics instead of revenue

• Wasted headcount focused on activities, not outcomes

When PE firms acquire product companies, they expect accelerated growth in 18-36 months. When founders scale past $50M, they expect marketing efficiency to improve, not deteriorate.

Yet the same pattern emerges:

Your brand team crafts messaging that sales never uses. Your channel partners position your product differently in every region. And your digital marketing generates "leads" that die in the handoff.

The result? A revenue machine where every gear is spinning but nothing's actually moving forward.

And in today's compressed growth timelines, you don't have the luxury of figuring it out through trial and error.

 

Why Traditional Marketing Leadership Fails Here

Most CMOs are either brand specialists or demand-gen tacticians. Neither has the operational muscle to orchestrate true alignment across:

• Brand-to-sales handoffs

• Channel enablement systems

• Cross-functional execution

• Revenue accountability

That's why you need more than a marketing fix. You need a complete GTM rebuild with revenue as the only scoreboard that matters.

The 90-Day Realignment That Changes Everything

As a Fractional CMO who specializes in fixing broken GTM systems, I don't start with your brand story or your funnel metrics. I start by mapping how your revenue actually flows, and where it's getting stuck.

When I step into a stalled mid-market business, I conduct a surgical GTM teardown that reveals:

• Where your positioning breaks down between marketing materials and actual sales conversations

• How your channel partners are flying blind without the tools they need to sell effectively

• Why your campaigns generate activity but not revenue

• Which metrics actually matter for driving profitable growth

Then I build a 90-day GTM Accelerator that doesn't just realign your system, it completely reconstructs how your brand, sales, and channel teams operate as a unified revenue engine.

Stop Wasting Money on Tactics When the System is Broken

If you're a CEO, Founder, or Operating Partner at a mid-market brand facing:

• Post-acquisition growth pressure

• A plateau after years of steady growth

• Channel partners who aren't driving enough volume

• Marketing ROI that can't be tied to actual revenue

Then it's time to fix the machine, not just change the oil.

📅 Book a 30-minute GTM Teardown

Let's turn your marketing from a cost center into the growth driver your business demands.