Are You Building a Revenue Machine, or Just Burning Cash?
The Real Problem:
Most mid-market brands think they have a marketing problem. They don't.
They have a broken revenue system and marketing is just exposing the cracks.
You’re investing heavily: multiple channels, sales support, distributor enablement, consumer demand generation. On paper, you're doing "all the right things."
But if brand, sales, and channel aren't aligned?
If you can't prove that marketing is directly driving revenue?
You’re not building a growth engine.
You're just burning cash faster than your competitors can steal your market share.
The Stakes:
In building products, home goods, and consumer durables, you’re up against brutal realities:
Long sales cycles that kill momentum
Channel friction that stalls launches
Distributor loyalty that's evaporating by the quarter
Margin pressure from competitors who move faster and cheaper
Meanwhile, PE-backed timelines, post-acquisition pivots, and stalled launches won’t wait for "brand awareness" to pay off. They demand revenue traction. Fast.
And here's the blunt truth:
If you can't pinpoint exactly where marketing spend is leaking revenue, you're not just wasting money. You're handing your market share to someone else.
What’s Actually Going Wrong:
You’re not tracking the right KPIs. Worse, you’re celebrating vanity metrics like impressions, traffic spikes, and MQLs that never close.
The hard truth?
If you can't measure it against revenue, it’s not a success. It’s a distraction.
Here’s where I see marketing systems fail:
CAC and LTV targets so misaligned they quietly bleed margins dry
Dealer and distributor churn nobody's catching until it's too late
"Successful" campaigns that generate buzz but move zero units
Product launches that "drove awareness" but faceplanted at the shelf
Marketing’s job is to drive the business. Not decorate it.
How To Fix It:
You don’t need another dashboard. You don’t need another "brand refresh."
You need a real revenue diagnostic that exposes the leaks fast—and gives you a plan to fix them.
In my guide, "Fix Your Marketing ROI: 10 KPIs That Expose Where You’re Bleeding Revenue," I break down:
The 10 critical KPIs that reveal real marketing effectiveness (hint: it’s not impressions)
How to catch brand-sales-channel misalignment before it tanks a launch
The real way to measure CAC, ROMI, and LTV without the usual BS
How to spot distributor defection and channel fatigue early
How to turn marketing into a revenue system that sales teams and investors respect
No fluff. No excuses. No "awareness" metrics that don't move product.
Just real, surgical visibility into where your revenue engine is firing and where it's stalling.
Bottom Line:
If your marketing leader can’t tell you your ROMI, CAC, LTV, and CRR tied to both dealer and consumer performance?
You don't have a marketing leader. You have a marketing liability.
The companies that win aren’t just "doing marketing better." They are engineering marketing to drive revenue with precision.
Visibility first.
Action second.
Market dominance third.
Get the full whitepaper here: Download "Fix Your Marketing ROI" now
Or if you’re ready to diagnose your revenue leaks directly, grab 30 minutes on my calendar.
P.S.
If your team says they’re "too busy" to track marketing ROI, it’s already broken.
Fix it now — or lose ground you’ll spend years trying to win back.