Is Your Marketing Stuck in Neutral?
I help brands outmaneuver competitors and unlock revenue with bold, data-backed strategy.
Not sure where to start?
Let’s explore if a Fractional CMO is the right move for your growth.
No pressure, just insight.
Ready to Transform Your Marketing from Cost Center to Growth Engine?
I fuse strategic insight with creative execution to exploit untapped market opportunities and deliver tangible ROI, without the full-time hire
I’ve seen marketing in this industry get pushed to the sidelines, disconnected from sales, misunderstood by leadership, and misaligned with growth. That’s why I built DHX Consulting: to bring strategy back to the table, turn marketing into a revenue driver, and help ambitious companies win with clarity and speed.
Ask me how I:
Accelerated growth YOY: Overhauling branding, positioning and marketing strategy realizing an annual revenue increase of 28%, qualified leads by 46%, and CSAT by 12% YOY for a leading fenestration manufacturer
Expanded into new markets: Increasing market penetration by 3.2% for a hardscaping paver company by launching 3 new products through a comprehensive sales enablement program
Tapped into latent demand: Driving an 80% increase in showroom foot traffic by launching web-based tools and digital configurators to drive product adaption and cross-sell while in-store
Repositioned a product line: Targeting new audiences in new geographies and boosting incremental unit sales by 37% for a leading manufacturer. Same product, different core message
Built brand loyalty: Lifting brand engagement by 147%, followers by 121%, and product interest by 18% via innovative marketing programs featuring top tier HGTV stars and micro-influencers
Doubled Purchase Intent: Instituting a comprehensive social media and content marketing engine fueling organic search interest growth by 100% and unique website visits by 47%
Let's discuss how we can reach your goals with marketing that delivers measurable, industry-leading results. Get to know me better
I'm Denine Harper, a Fractional CMO
Fractional CMO Services Built to Drive Results
Fractional CMO
Executive-level marketing leadership to drive strategy, execution, and measurable business growth without the full-time cost.
Strategic Advisor
Expert marketing leadership tailored to your needs, whether it’s high-level strategic direction, ongoing oversight, or board member services.
Consultant Services
A deep-dive engagement that solves one major marketing challenge with a tailored strategic roadmap.
Half-Day Workshop
Fast, focused strategy session that delivers clarity and a 90-day growth plan in just 4 hours.
“If your company is after brand awareness and incremental growth, Denine is the one you want on your team! Denine has a masterful ability to connect analytics with marketing strategy, turning those insights into cohesive, targeted marketing plans that disrupt markets and deliver results. And even better than that, she excels at leading her team. Her ability to connect with and develop her people was inspirational to me.”
— Michelle Jones, Marketing Director at Amazon One Medical
Executive-Level Expertise
bringing innovative strategy to your organization
A Fresh Perspective
objective insights to overcome industry challenges
Flexibility
scalable solutions that grow with your business
Cost Efficiency
significant reduction in costs vs. full-time CMO
10 critical questions to ask before hiring a marketing leader
What Is A Fractional CMO?
A Fractional Chief Marketing Officer is a part-time executive marketing leader who brings their entrepreneurial spirit and intrinsic leadership to transform your business outcomes. At roughly 30-50% savings verses a full-time CMO, this role offers executive-level expertise without the full-time commitment.
From Marketing Challenges to Measurable Growth
See how I worked with leading brands to transform their marketing strategies. These case studies and whitepapers reveal the actionable steps that turned obstacles into opportunities for growth. Download now and start your transformation!
Are You Building a Revenue Machine, or Just Burning Cash? Find out exactly where you’re bleeding revenue— and how to fix it fast.
How Did PGT Boost Sales by 40%? Discover the bold rebrand strategy that inspired confidence and strengthened dealer relationships.
Want to Boost in Store Pickups by 80%? Explore the digital tools that revolutionized the DIY experience and drove retail success
How I Can Solve Your Top Marketing Challenges
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I develop strategies that directly support strategic initiatives, revenue and growth targets
I implement KPIs that matter to your bottom line
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I establish clear metrics to evaluate marketing spend effectiveness
I provide regular, executive level reports on marketing performance
Check out my Mastering Marketing ROI whitepaper for proven strategies to measure growth https://www.dhxconsulting.com/whitepaper-roi
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I optimize allocation across channels for maximum impact
I identify and eliminate ineffective spending
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I implement cutting-edge digital strategies tailored to your needs
I balance existing technologies with new more efficient technology, like AI, to optimize processes for maximum market reach
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I create cohesive strategies that connect manufacturers, industry pros, and consumers
I optimize your entire value chain for maximum market impact and customer satisfaction
Let’s Work Together
No risk. No reward. Schedule a free consultation
Discovery Call: A 15 minute initial consultation
Deep Dive: 1 hour call to craft a tailored proposal
Marketing Transformation: You'll have a comprehensive plan and the leadership to execute it within 30-90 days