Influencer marketing is reshaping how building products and home finishes brands reach homeowners, contractors, and architects. This article debunks myths, highlights successful industry case studies, and provides a step-by-step guide for you to leverage influencers for brand awareness, lead generation, and sales. Waiting to adopt this strategy risks losing market share to competitors who already dominate the digital conversation. 🚀

Hiring a Fractional CMO can be a game-changer for your business, but how do you know if they’re the right fit? This post explores the 10 essential questions CEOs should ask to ensure a Fractional CMO can drive real growth. From aligning marketing with sales to measuring ROI, these insights will help you make an informed decision about bringing in strategic marketing leadership—without the full-time commitment.

Social media is no longer the one-size-fits-all marketing solution it once seemed—especially for building materials and home finishes manufacturers. While it remains a powerful tool for brand visibility and consumer engagement, its role in driving B2B sales is more complex. This post explores the evolving impact of social media, its challenges, and how manufacturers can integrate it into a broader marketing strategy to maximize results.